ImaginativePRO Blog

WHAT MOTHER'S WANT FOR MOTHER'S DAY [INFOGRAPHIC]

Moms in the US would rather be pampered than receive material gifts this Mother's Day, according to a recent report from Offers.com.

The report was based on data from an April 2015 survey of 1,000 adults in the United States.

Some 21% of moms would like to receive a massage or spa day for Mother's Day; flowers and a nice meal are the next most-liked gift options (20% each), followed by gift cards (17%), jewelry (14%), and electronics (8%).

Additional findings from the report include the following:

• US adults surveyed plan to spend $120 each, on average, on Mother's Day.
• Women plan to spend about $116, on average, whereas men plan to spend $127.
• People age of 25-34 plan to spend more than any other age group (11% above average).
• People age 45-54 will spend more than any other age group on dinner (8% above average).
• Most US adults surveyed (62%) say they plan to buy flowers for Mother's Day. More men than women (66% vs.58%) plan to buy flowers.

Check out the infographic for more insights:

Click Image To Enlarge

COMMENTARY:   I am always for a nice meal, flowers and Mother's Day card for mom.  Spend the day with mom if possible.  A BBQ picnic would be a great way to spend the day with Mom and her children and grand kids.  Make her feel special.  

Courtesy of an article dated May 8, 2015 appearing in MarketingProfs  

HOW LOVERLY.COM IS TRANSFORMING THE $160 BIL WEDDING INDUSTRY BY MAKING IT EASIER TO PLAN A WEDDING

ANYONE WHO'S PLANNED A WEDDING KNOWS THAT THE PROCESS HAS AS MANY PAIN POINTS AS IT DOES PLEASURES, TO THE POINT THAT IT INSPIRED LOVERLY FOUNDER AND CEO KELLEE KHALIL TO LAUNCH A STARTUP AROUND THEM.

Kellee Khalil never had a startup idea big enough to pursue. Then, just over two years ago, her sister got engaged.

She says in a video for the Daily Muse. 

"Talk about intense."

Already working together, the sisters were now planning a wedding, too--which, if you haven't heard, can easily snowball into a $20,000+ project with with a plethora of stakeholders.

Loverly.com Homepage (Click Image To Enlarge)

Loverly.com Categories page (Click Image To Enlarge)

Loverly.com Shopping page (Click Image To Enlarge)

Khalil had met her match: Could wedding complexities be solved? Could you simplify it by giving brides and vendors and retailers and brands a platform to connect on? Khalil thought so.  she remembers thinking.

"Why does this not exist?"

Then:

"Let's build it."

So a month after sis got married, Khalil took everything she had and jumped into the New York tech scene, launching Loverly.

 

In identifying an issue and leaping at its solution, she spins a new version of a familiar founder story--as Alexa von Tobel sought to solve the financial riddles of early adulthood with LearnVest and Alex Hawkinson wanted to turn your dumb stuff into SmartThings, Loverly shows that when you find your frustration, there's no time to lose.

Khalil asks.

"There's a limited window, right?  For each opportunity there's a clock ticking. Who's going to build it the best, the fastest, who's going to solve the problem?"

Click Image To Enlarge

With a beautiful redesign (search by color!), 30 million images viewed a month, and partnerships with the likes of Nordstrom, Anthropologie, and Etsy, Lovery is poised to do just that.

COMMENTARY:  Having been involved in planning a wedding (my own) and consulted for several wedding planners and caterring businesses, I agree with Kellee Khalil that an easier solution to the problem of planning a wedding is needed.    If you are smart, you will not tackle this job yourself, and hire a professional wedding planner.

I love that Loverly.com allows couples and newlyweds to share their wedding planning ideas on the site.  Having perused the site, there is an abundance of wedding planning ideas.  If it's been done, it is probably on Loverly.com.   Loverly.com makes it easier to find specific ideas, by breaking them into categories like "Gift" ideas below.

Loverly.com Gift Ideas Category (Click Image To Enlarge)

Loverly.com provides shopping users, and I assume it's not doing this for free, but getting a cut of everything sold through its website. Items include dresses, shoes, jewelery, wedding gifts, etc. Some of the vendors selling on Loverly.com include Ann Taylor, Kate Spade, Nordstrom, BHLDN, Nicole Miller, Oscar De La Renta, Jimmy Choo, to name a few.  

Courtesy of an article dated March 15, 2013 appearing in Fast Company