MOUNTAIN VIEW, Calif. — In a top-secret lab in an undisclosed Bay Area location where robots run free, the future is being imagined.
It’s a place where your refrigerator could be connected to the Internet, so it could order groceries when they ran low. Your dinner plate could post to a social network what you’re eating. Your robot could go to the office while you stay home in your pajamas. And you could, perhaps, take an elevator to outer space.
These are just a few of the dreams being chased at Google X, the clandestine lab where Google is tackling a list of 100 shoot-for-the-stars ideas. In interviews, a dozen people discussed the list; some work at the lab or elsewhere at Google, and some have been briefed on the project. But none would speak for attribution because Google is so secretive about the effort that many employees do not even know the lab exists.
Although most of the ideas on the list are in the conceptual stage, nowhere near reality, two people briefed on the project said one product would be released by the end of the year, although they would not say what it was.
Rodney Brooks, a professor emeritus at M.I.T.’s computer science and artificial intelligence lab and founder of Heartland Robotics said.
"They're pretty far out in front right now. But Google's not an ordinary company, so almost nothing applies."
At most Silicon Valley companies, innovation means developing online apps or ads, but Google sees itself as different. Even as Google has grown into a major corporation and tech start-ups are biting at its heels, the lab reflects its ambition to be a place where ground-breaking research and development are happening, in the tradition of Xerox PARC, which developed the modern personal computer in the 1970s.
A Google spokeswoman, Jill Hazelbaker, declined to comment on the lab, but said that investing in speculative projects was an important part of Google’s DNA. She said.
"While the possibilities are incredibly exciting, please do keep in mind that the sums involved are very small by comparison to the investments we make in our core businesses."
At Google, which uses artificial intelligence techniques and machine learning in its search algorithm, some of the outlandish projects may not be as much of a stretch as they first appear, even though they defy the bounds of the company’s main Web search business.
For example, space elevators, a longtime fantasy of Google’s founders and other Silicon Valley entrepreneurs, could collect information or haul things into space. (In theory, they involve rocketless space travel along a cable anchored to Earth.) Mr.Brooks said.
"Google is collecting the world's data, so now it could be collecting the solar system's data."
Sergey Brin, Google’s co-founder, is deeply involved in the lab, said several people with knowledge of it, and came up with the list of ideas along with Larry Page, Google’s other founder, who worked on Google X before becoming chief executive in April; Eric E. Schmidt, its chairman; and other top executives. Mr. Brin said recently, though he did not mention Google X.
"Where I spend my time is farther afield projects, which we hope will graduate to important key businesses in the future."
Google may turn one of the ideas — the robotic driverless cars that it unleashed on California’s roads last year — into a new business. Unimpressed by the innovative spirit of Detroit automakers, Google now is considering manufacturing them in the United States, said a person briefed on the effort.
Google could sell navigation or information technology for the cars, and theoretically could show location-based ads to passengers as they zoom by local businesses while playing Angry Birds in the driver’s seat.
Robots figure prominently in many of the ideas. They have long captured the imagination of Google engineers, including Mr. Brin, who has already attended a conference through robot instead of in the flesh.
Fleets of robots could assist Google with collecting information, replacing the humans that photograph streets for Google Maps, say people with knowledge of Google X. Robots born in the lab could be destined for homes and offices, where they could assist with mundane tasks or allow people to work remotely, they say.
Other ideas involve what Google referred to as the “Web of things” at its software developers conference in May — a way of connecting objects to the Internet. Every time anyone uses the Web, it benefits Google, the company argued, so it could be good for Google if home accessories and wearable objects, not just computers, were connected.
Among the items that could be connected: a garden planter (so it could be watered from afar); a coffee pot (so it could be set to brew remotely); or a light bulb (so it could be turned off remotely). Google said in May that by the end of this year another team planned to introduce a Web-connected light bulb that could communicate wirelessly with Android devices.
One Google engineer familiar with Google X said it was run as mysteriously as the C.I.A. — with two offices, a nondescript one for logistics, on the company’s Mountain View campus, and one for robots, in a secret location.
While software engineers toil away elsewhere at Google, the lab is filled with roboticists and electrical engineers. They have been hired from Microsoft, Nokia Labs, Stanford, M.I.T., Carnegie Mellon and New York University.
A leader at Google X is Sebastian Thrun, one of the world’s top robotics and artificial intelligence experts, who teaches computer science at Stanford and has developed a driverless car. Also at the lab is Andrew Ng, another Stanford professor, who specializes in applying neuroscience to artificial intelligence to teach robots and machines to operate like people.
Johnny Chung Lee, a specialist in human-computer interaction, came to Google X from Microsoft this year after helping develop Microsoft’s Kinect, the video game player that responds to human movement and voice. At Google X, where he is working on the Web of things, according to people familiar with his role, he has the mysterious title of rapid evaluator.
Because Google X is a breeding ground for big bets that could turn into colossal failures or Google’s next big business — and it could take years to figure out which — just the idea of these experiments terrifies some shareholders and analysts.
Colin W. Gillis, an analyst at BGC Partners said.
"These moon-shot projects are a very Google-y thing for them to do. People don't love it but they tolerate it because their core search business is firing away."
Mr. Page has tried to appease analysts by saying that crazy projects are a tiny proportion of Google’s work.
He told analysts in July.
"There are a few small, speculative projects happening at any one time, but we are very careful stewards of shareholders' money. We are not betting the farm on these."
On December 18, The New York Times relayed an open secret among some in the Google community: the company is working on wearable technology in its secret off-campus Google X lair. However, the technology we have heard about is not the watch-type variety as described (although, we would be surprised if Google was not working on that technology, too):
Over the last year, Apple and Google have secretly begun working on projects that will become wearable computers. Their main goal: to sell more smartphones. (In Google’s case, more smartphones sold means more advertising viewed.)
In Google’s secret Google X labs, researchers are working on peripherals that — when attached to your clothing or body — would communicate information back to an Android smartphone.
People familiar with the work in the lab say Google has hired electronic engineers from Nokia Labs, Apple and engineering universities who specialize in tiny wearable computers.
Apple has also experimented with prototype products that could relay information back to the iPhones. These conceptual products could also display information on other Apple devices, like an iPod, which Apple is already encouraging us to wear on our wrists by selling Nanos with watch faces.
While Apple may be focusing on iPod nano-like watches, Google seems to be pushing ahead in heads-up displays. We first brought news that prominent wearables PhD Richard DuVaul moved from Apple to Google in June. His research is focused on wearable heads up displays (HUDs).
His dissertation was on “The Memory Glasses“, a heads-up display focused on the problems associated with wearable memory support technology. This included hardware and software architectures, and low-attention human-computer interaction for wearable computing, including the use of subliminal visual cues for just-in-time memory support.
Our source tells us that this is what Google is building. They are in late prototype stages of wearable glasses that look similar to thick-rimmed glasses that “normal people” wear. However, these provide a display with a heads up computer interface. There are a few buttons on the arms of the glasses, but otherwise, they could be mistaken for normal glasses. Additionally, we are not sure of the technology being employed here, but it is likely a transparent LCD or AMOLED display such as the one demonstrated below:
COMMENTARY: That space elevator project is completely looney tunes if you ask me. Carbon nanotubes maybe strong, but the ability to produce them and do it in quantities large enough to build something like a space elevator is more science fiction than reality. What we need is an anti-gravity power generator, something our "alien" friends developed over a million years ago when they visited and colonized our planet.
Wearable augmented reality is something MIT has been working on for several years now. I covered it in a previouis blog post dated October 9, 2011. A great example is the technology used in the Hollywood film, "Minority Report."
Courtesy of an article dated December 19, 2011 appearing in the New York Times and an article dated December 18, 2011 appearing in the New York Times
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