Digital marketing transformation refers to the shift from digital complacency and reliance on traditional marketing to the active pursuit of digital excellence through the proper usage and optimization of your digital channels.
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media, search and websites.
Digital transformation is essential in achieving business sustainability, competing better in an economic environment that is constantly changing in response to technology evolutions and economic disasters brought on by pandemics like COVID19.
One of the biggest reasons digital marketing has become so important is the engagement it brings – you can converse with your prospective and current customers, answer questions and resolve issues. You can also interact with a wider audience, meaning you can do more than just sell.
The following infographic presents 14 digital marketing predictions to help brands implement a digital marketing transformation and prepare their digital marketing strategies for the year 2022 and beyond.
Courtesy of an infographic by Liana Technology based on several sources between 2017 and 2020
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