Why is a Digital Marketing Strategy so important, particularly in the New Age of COVID19? There are several real good reasons:
- The majority of commerce and interaction with businesses is now conducted electronically by consumers using mobile digital devices.
- The adoption of internet usage, proliferation of mobile devices, increase in ecommerce and use of social media have dramatically increased digital traffic.
- For businesses to compete in today's digital economy in the aftermath of COVID19, they must be able to communicate to consumers online wherever they are, know when to reach them, how to reach them and use the most effective media channels while offering a great consumer experience.
- Digital marketing is five times more effective than traditional marketing media.
- Digital marketing creates measurable competitive advantage.
- Digital marketing allows businesses to more accurately target, identify the best customers and develop valuable customer insights to increase sales and operational efficiency throughout the digital ecosystem.
We consider digital marketing to be an ecosystem - a system of interconnecting and interacting parts – formed by three distinct areas of content creation: SEO, Social Media and Target Marketing.
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We believe that success in digital marketing is achieved by using strategies that leverage the interrelationship of the three key ecosystem elements into an Integrated Digital Marketing Strategy.
Courtesy of ImaginativePRO
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