How are social media teams structured in different organizations? Take a look at how yours compares with the 350 social media marketers' surveyed in this recent study.
More than half of social media teams live within the Marketing department, according to Simply Measured.
Moreover, most companies have one to three people working on the social team: "Only 25% of companies have more than five members on their social media team," states Simply Measured.
The most common roles are social media manager, community manager, and director of social media.
To find out more about social media teams, tap or click on the infographic.
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COMMENTARY: Interested in knowing the composition of your social media marketing team? Here's an interesting infographic that covers this. However, keep in mind that the size and composition of social media marketing teams varies with each company. Some of the variables that have a direct bearing on the size of a firm's SMM team include number of social media sites, social media marketing goals and objectives, social media analytics requirements, social media marketing campaigns being tracked and analyzed, and budget allocated to social media marketing.
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Courtesy of an article dated August 15, 2015 appearing in MarketingProfs
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