SURVEY: 60% OF SMB'S EXPECT AN ROI FROM SOCIAL MEDIA, BUT ONLY 50% USE SOCIAL MEDIA ADS, 47% SPEND LESS THAN $100 PER MO

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06/24/2015

SURVEY: 60% OF SMB'S EXPECT AN ROI FROM SOCIAL MEDIA, BUT ONLY 50% USE SOCIAL MEDIA ADS, 47% SPEND LESS THAN $100 PER MO

Social media is an evolving arena for small business owners and many seem unsure about whether or not to invest marketing dollars. In a recent Manta survey, only half of respondents said that they are willing to spend money on social media marketing. And of those who do spend, most (47 percent) commit less than $100 per month, while 40 percent spend between $100 and $1,000. Nearly 60 percent of respondents did acknowledge ROI (return on investment), with Facebook generating the most return. The survey also found that nearly 40 percent of small business owners use social media to acquire and engage new customers, while the majority of the rest use it to drive awareness and market their business (17 percent) or to get leads and referrals (15 percent).