Great example of digital marketing content: Alibaba Group's corporate headquarters located in Hangzhou, People's Republic of China (Click Image To Enlarge)
In the 80′s a revolution happened
But when it started no-one knew it was going to change the world forever.
The IBM personal computer had just hit the streets. The computer manufacturers didn’t take much thought on this small blip on the computer event horizon. 10 years later many of them were going out of business or gone. The survivors had to reinvent their business models.
But the first PC was very boring.
What colour did you want on your screen? It was black and white or nothing.
Then things got very exciting a year or two later. You were able to have orange and green text on a black background.
Today the choices are infinite in vibrant HD color.
But it’s not just about color….. it is now a multi-media smorgasbord on a very visual web. High definition images. video and even live streaming.
Why visuals are important
Research shows that images and visuals have huge impact on sharing and even web traffic.
If you just look at Facebook. 87% of total interactions (sharing, clicks and comments) can be attributed to just photos. On Twitter you get 150% more retweets, 89% more favorites and 18% more clicks.
What are your visual content plans?
It is predicted that 70% of marketers this year are planning to increase their use of visuals to maximize their marketing effectiveness.
What are the optimal image sizes on social networks?
There are two things you need to consider. Optimal size and acceptable. Let’s have a quick look at the key images for the top social networks and the optimum image requirements.
The infographic below will provide more detailed instructions for each of the 7 platforms. These include file size, file type and pro tips.
For your in-stream photos the optimum is 1024 x 512 pixels.
With the shared images on Facebook the optimum size is 2048 x 2048 pixels.
Google+
The shared images on Google+ need 2048 x 2048 pixels.
Tumblr
The shared images on Tumblr requires 1280 x 1920 pixels.
The images in the feed on Instagram need 640 x 640 pixel visuals.
The Pin image standard needed on Pinterest is 736 pixels wide and you don’t need to worry about height as it is scaled for you.
The shared image requirement on LinkedIn needs a 531 x 399 pixel visual.
So for a top content marketing tips on visual content standards. Check out the infographic below for more detailed requirements on the visual standards you need to follow for obtaining the best results.
Click Image To Enlarge
COMMENTARY: If you haven't already done so, please check my blog posts about digital content marketing. Here's a convenient link: http://tommytoy.typepad.com/tommy-toy-pbt-consultin/digital-content/
There is a lot of truth that "Content is King," so take the time to embellish your blog postings and newsfeed updates on social networks with visually engaging digital content that will make you standout from the rest. Also, please take note of the following digital content stats and trends for 2015.
A new year means new possibilities, and as the digital marketplace continues to grow each and every year, the physical customer experience of brick-and-mortar stores is changing to accommodate more digital tools, as well. In this infographic, take a look at how the digital customer experience will evolve in the year 2015.
Click Image To Enlarge
Mobile has been in limelight as the next big thing for the past few years. And to a certain extend, it more or less has. Fact is, the mobile marketing umbrella is huge! From geo-targeting to in-app advertisements, responsive designs and the list goes on. So will 2015 be yet another year for mobile? See the full 2015 Digital Marketing Trends infographic by Syndacast here to see how Mobile Marketing will play out, as well as other notable trends.
In 2015, Mobile Optimization will continue to be big. That is, responsive websites will become even more critical and potentially take a huge leap with multiple websites switching to responsive design.
Content Marketing would also make a great impact in 2015 and we can expect to see more budget allocated to the preparation and distribution of quality content. In 2014, we already saw that 93% of B2B marketers engage in some sort of content marketing.
Click Image To Enlarge
Courtesy of an article dated June 16, 2015 appearing in NewsCred Blog, an article dated December 9, 2014 appearing in Syndacast and an article appearing in 1to1 Media for TeleTech
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