Half of adults age 18-24 in the United States who own smartphones have installed the Snapchat app, according to recent data from comScore.
That's a significant increase in usage compared with the same time last year, when just 30% of 18-24-year-olds were using Snapchat.
Use of the mobile messaging app has also spiked with older Millennials, age 25-34, with 20% now using it—up from around 8% last year.
Usage among non-Millennials, adults age 35+, has not increased at the same rate, remaining under 10% for the past year.
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Snapchat's combined penetration for both Millennial segments (18-24 years old and 25-34 years old) is now at 32.9%, making it one of the most used social apps with the age group, the analysis found.
Only Facebook (75.6% penetration) and Instagram (43.1%) have more Millennial smartphone users than Snapchat.
The rest of the major social apps now all have fewer Millennial users than Snapchat, including:
- Twitter (23.8%)
- Pinterest (17.9%)
- Google+ (18%)
- Vine (10.7%)
- Tumblr (6.3%).
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COMMENTARY: Snapchat is a mobile social app designed for smartphones and tablets that allow users to chat and share short videos of moments in their everyday lives with their friends. Users control how long their friends can view their message. Users can set a timer up to ten seconds and then send their message. Their friends have that long to view a users message and then it disappears forever. Snapchat lets the recipients take a screenshot, and notifies the user if they did so. Because Snapchat is a mobile social app, users can use it to build relationships, collect points, and view their best friends. Snapchat is instantly fun and insanely addictive. Checkout these videos of Snapchat:
Courtesy of an article dated August 22, 2014 appearing in MarketingProfs
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