A survey of more than 1,500 mobile device users in eight countries conducted by Millward Brown Digital shows consumers welcome engagement with companies via mobile messaging.
Plus, the findings reveal 59 percent of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including video advertising, banner or standard display ads, and email.
While consumers indicated they are open to receiving mobile marketing messages, most prefer opportunities with known or favorite brands and want to ensure the message is valuable and
relevant to them. This highlights the need to utilize consumer preference, behavior and location data in the design of effective mobile strategies.
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Survey Findings -- 1,500 International Consumers Surveyed From U.S. and Europe and Those Consumers Want Option To Opt-In Before A Company Contacts Them. (Click Image To Enlarge)
What consumers said about the type information they were willing to share with companies via mobile devices. (Click Image To Enlarge)
80% of consumers surveyed said that downloading a company's app meant that receiving mobile text or push notificatons were okay. (Click Image To Enlarge)
59% of consumers surveyed said they preferred to receive SMS or push messages with an offer or a coupon. (Click Image To Enlarge)
57% of consumers surveyed said that SMS or push marketing messages would pursuade them to make a purchase over other mobile marketing messages. (Click Image To Enlarge)
Nearly 50% of consumers surveyed shared their location to receive product information or alerts and offers and discount coupons. (Click Image To Enlarge)
2 TXT or Not To Text -- Of consumers surveyed, 54 percent said they texted to enter a competition and 58 percent texted to request information. (Click Image To Enlarge)
76% of consumers surveyed said that SMS and push marketing messages were high on their list, just below TV commercials (81 percent). (Click Image To Enlarge)
Courtesy of an Mblox consumer survey of 1,500 consumers in the U.S. and Europe taken in 2013
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