Are you able to deliver quantifiable results for your marketing? If not, you're not alone.
According to an infographic from Vidyard.
"The problem: 71% of marketers in 2013 were unable to deliver satisfying metrics or reporting to demonstrate clear ROI."
Vidyard states.
"One issue regarding ROI is that text-based content assets are difficult to track once syndicated. Video, on the other hand, is much different."
What makes video easier to track and measure? Some 43% of video marketers are able to capture content metrics across all channels compared with just 16% of non-video marketers, according to research cited in the infographic.
You also can track many metrics for video marketing, such as individual viewers, duration of views, and much more.
To learn more about video marketing and ROI, check out the infographic:
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COMMENTARY: In the United States, each person consumes an average of 19 hours of online video every month, according to an infographic by Invodo.
Sixty percent of that video time is spent watching product videos, and 52 percent of consumers report “watching product videos makes them more confident in their purchase decisions.” Three out of five consumers are willing to spend at least two minutes watching a product video, and one in two consumers are less likely to return a product after they’ve done so.
Mobile shoppers are three times as likely to watch a video as desktop shoppers, and half of all smartphone users viewed a product video on their device over a three-month time period. Invodo reports, “shoppers who view video are 174 percent more likely to purchase” than those who did not.
According to Forbes and data from Software Advice’s B2B Demand Generation Benchmark Survey for 2012, consumers prefer videos over white papers, price quotes, surveys, and eBooks.
Brenna Fitzgerald of brightideas says,
“Online video is and must continue to be an integral component of marketers’ ongoing strategic planning.”
Video marketing is indispensable to marketers, and here are a few statistics that show why:
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Courtesy of an article dated June 24, 2014 appearing in MarketingProfs
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