How does the social management software you use compare with the ones receiving the best reviews?
Recently, G2 Crowd released rankings of 13 social media management products. The satisfaction rankings were generated from 350 user reviews consisting of up to 44 questions, including ratings of features and functionality, such as social campaigns, ads, and analytics.
Scale was calculated from vendor size, market share, and social impact. Based on a combination of those scores, each product was named a Leader, High Performer, Contender, or Niche.
HootSuite and TweetDeck earned Leader status based on the vendors' high scale scores and the high customer satisfaction ratings reported by users.
High Performers—which also received high customer satisfaction scores but have lower scale scores—include Sprout Social, GroSocial, Agora Pulse, and Sendible.
To get more details on the rankings, check out the infographic:
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COMMENTARY: If you work in social media, you probably are already familiar with Gartner's Magic Quadrant on Social Software, Forrester's Wave on Social Relationship Platforms and Altimeter's report on Social Media Management Software (SMMS). Now social media professionals have yet another source to help in the selection and evaluation of the many competing SMMS options: TrustRadius has published its own guide to SMMS platforms.
In an approach reminiscent of Altimeter's "open research" methodologies, the TrustRadius report is both free and crowdsourced. It summarizes the experiences of actual social media practitioners, ranging from employees of large firms such as Dell and Hertz to professionals at agencies with fewer than 200 employees.
The source for this information is TrustRadius's website, which is a sort of Yelp for business software. The site permits professionals to share their observations and ratings of the business platforms they use. To increase trust, every reviewer is authenticated and every review vetted before publishing. TrustRadius has found the reviews the site receives are quite substantive, averaging more than 500 words.
Culling from the reviews and content offered by its users, TrustRadius has separated the plethora of SMMS products into seven primary use cases:
- Listening and sentiment analysis
- Publishing/engagement
- Promotions
- Curation
- Analytics
- Customer Care
- Social Selling
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Courtesy of an article dated March 8, 2014 appearing in MarketingProfs and an article dated October 23, 2013 appearing in SocialMediaToday
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