Handsets made by Apple are not the mobile devices most sought after by consumers in four key global markets, according to a recent report by Upstream and YouGov.
The devices coveted most by consumers surveyed in Brazil, India, Nigeria, and Saudi Arabia are those made by Samsung, which was picked by 32% of respondents as their brand of choice if cost is not a factor.
Nokia was the second most-desired brand (22%), and Apple was third (21%).
Despite its steady loss of global market share over the past few years, Blackberry remains the fourth most-favored mobile headset brand.
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Below, additional key findings from the report, which was based on data from a survey of 3,670 adults with Internet access in Brazil, India, Nigeria, and Saudi Arabia.
Price
- Nearly half of respondents would pay between $100 and $300 for a phone.
- 15% would be prepared to spend $450 or more.
- However, 29% would not spend more than $100 dollars.
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Mobile Usage
- 47% of respondents say they use their mobile handset more than any other device they own.
- 29% say they use their laptop most, 17% say their desktop, and 7% cite their tablet.
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About the research: The report was based on data from a survey of 3,670 adults with Internet access in Brazil, India, Nigeria, and Saudi Arabia.
COMMENTARY: For well over a year, Apple evangelists have been screaming for a larger display on their iPhone, but when Apple decided to stay with the 4-inch display when it launched the iPhone 5S, many Apple iPhone owners were disappointed. I even commented in a previous blog post about the launch of the iPhone 5S, that Apple made a huge mistake by not coming out with a large display iPhone. In short, Apple has more or less conceited the large display (5-inch and higher) segment of the smartphone market to Samsung. I believe that this could hurt Apple in the near term unless Apple comes out with a competing 5-inch display iPhone. According to some rumors, Apple admits it made a mistake, and will makeup for this by coming out with a 5-inch (or larger) display iPhone in the not too distant future.
Courtesy of an article dated January 10, 2014 appearing in MarketingProfs
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