With the vast array of business tools available, a marketer may feel overwhelmed about which ones to choose. Fortunately, the fine folks at ExpertCircle created an infographic outlining experts' favorites, which can help you decide which ones to try out for your business.
When choosing technology for their top initiatives, the ExpertCircle panel chose UserTesting, Jira, and mixpanel. They can help with such initiatives as analytics, performance management, enterprise business applications, mobile technologies, and cloud computing.
Sales tools that the panel preferred are Highrise, Leads360 (now called Velocify), and Bidsketch. Tools can help deal with such challenges as having leads that are qualified but not yet ready to buy and having marketing leads that never convert to sales.
Choosing the right accounting and financing tools for one's business can also be daunting. ExpertCircle recommends wave accounting and Expensify. They can help prevent the most common business mistakes that can trigger an audit by the IRS, such as home office deductions, misidentifying their workforce, and excessive deductions.
For legal tools, the infographic lists LegalZoom, Trademarkia, and DocuSign as the top three must-haves for businesses. They can help with the top five lawyer categories, such as family divorce, personal injury, criminal law, auto accidents, and intellectual property.
Find out more recommended tools in the following infographic.
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COMMENTARY: I would also like to add Vine, a neat mobile app for developing short six second videos and Instagram, a mobile app for taking photos and creatinging 15-second videos which can be used for ads and promo's. With the coming addition of video ads to Facebook's newsfeed, both apps offer marketer's the ability to develop simple and cost-effective ads for sales and marketing. And, let's not forget Intuit's QuickBooks accounting software. I have used QuickBooks before, and installed several packages for clients, and you cannot beat QuickBooks for the price.
Courtesy of an article dated August 27, 2013 appearing in MarketingProfs
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