With parental concerns about privacy and predators unlikely to go away anytime soon (and kids’ aversion to being seen with their parents an eternal truth), there is a lot to recommend private social networks intended just for families. Recently two more social networks for families launched: SocialParent and Save The Mom.
Click To Visit The SocialParent.com Homepage
As its name suggests, SocialParent is a social network app that allows parents to connect with each other to coordinate plans, make recommendations, and share various types of content including photos and video. The apps developers, Reza Raji and Gerry Gutt, emphasize the app’s simplified communication features, which allow users to avoid the clutter of group messaging on Facebook or email lists. These include permanent and temporary groups for close friends and more transient connections (e.g. a summer sports league) respectively. They hope to make money by offering local deals to users based on their activities and interests, and are also considering a “freemium” model, with extra features available to paying subscribers.
Click To Visit The SaveTheMom.com Homepage
Save The Mom is an iPhone app, developed by an Italian startup, more tightly focused on the family unit itself, with tools including family to-do lists, personal and shared calendars for appointments and social commitments, photo sharing, and so on. Users can also poll family members (what do you want for dinner?) and send audio text notes to each other, allowing parents to communicate with kids who are still too young to read or write. The app is supported by advertising, with a Condé Nast partnership in Italy. While the name strikes me as a tad sexist -- are we throwing dad under the bus? -- maybe that can be forgiven as an endearing Mediterranean quirk. Or not.
Click Image To Visit eFamily.com homepage
Click Image To Visit The MyFamily.com Homepage
Click Image To Visit The FamilyCrossings.com homepage
Of course these aren’t the first social networks to target families: there’s also eFamily.com (formerly Famiva), FamilyCrossings.com, and MyFamily.com, to name just a few examples. However not all these are free: MyFamily.com charges $29.95 per family group per year, and FamilyCrossings.com has a tiered “freemium” model, including basic free service and a $9.95 per month premium service.
COMMENTARY: As an online privacy advocate, I have been very critical of social networks like Facebook, Twitter and LinkedIn for violating our Constitutional rights of privacy time and time again. BTW, all three of these social network giants have been fined, placed on 20-year probation, and now require annual privacy audits by the Federal Trade Commission (FTC).
Social networks are a "freemium" busness (they don't charge users) and they don't make anything, so YOU are the product. You represent the target market or eyeballs for brand marketers selling products and services online.
Users willingly giveup a lot of privacy from the moment they signup to become a member of a social network, and the volume of information about you increases exponentially over time as you post things about yourself (or others) on these social networks and click those ever popular "Like," "Retweet," and "+1" buttons.
Concerns over online privacy, child predators and bulling, have given parents food for thought, and given rise to social networks for parents. So what exactly are the risks of posting in social networks. Here is a very interesting infographics that identify most of those risks:
Click Image To Enlarge
Click Image To Enlarge
Courtesy of an article dated May 1, 2013 appearing in MediaPost Publications The Social Graf
Comments