Mobile advertising – everyone wants to get in on the action! This requires guts and steadfast determination because it is literally the wild west and even wilder if you dont have proper mobile tracking in place like iMobiTrax 
But, let’s stop for a moment and go over some best practices that will help you in creating mobile ads that get the clicks. In mobile, it’s a numbers game – you need dirt cheap clicks and banners that get touched. Let’s talk about some ways that you can get your CTR up on your ads.
RULE #1 - Determine Your Goals and Audience
Are you creating banners for branding purposes, complete lead forms or cpa offers, get phone calls, etc. Knowing what you are trying to accomplish will help you determine how you need to angle your mobile ad creative. Don’t design for yourself because you think it looks cool. You should always design with a purpose in mind. Don’t get caught up in your own pride. It can wreck your ROI. I know from experience. The best advice Ruck ever gave me was to GET OUT OF MY OWN WAY. Make sense? Remember – determine your goals and then design.
RULE #2 – Create Multiple Ads
Yes, the cliche’ split test factor has emerged. You MUST create multiple ad creatives around your goal. This may include different color call to action buttons on your creative, fonts, amount of text, what your CTA says, and so much more. You just never know what a fresh ad will do for your ROI. Keep creating there lil mobile soldier!
RULE #3 – Have a Responsive Web Site
This factor of web marketing comes up all the time. If you don’t know what responsive design is by now, I just don’t even know what to say. If you are sending your web traffic to a page or form that does not resize to the device size, then just hang it up. Nobody pinches and squeezes with gestures on their touch device anymore, player! Get your responsive site put together. Too hard you say…Pffffft, no way brosef. Responsive WordPress – done.
RULE #4 – Cohesive Marketing Message
Remember that badass mobile banner that you made that increased your CTR, yeah, that one. Copy that banner to your landing page in some form or fashion so that you are creating a seamless, cohesive marketing message that reassures your visitor that they are on the right page or offer. Make sense? If you are direct linking to a CPA offer that you can’t control creatively, there isn’t much you can do. Just be hopeful that the product/offer owner has this part figured out for you. In most cases, they have badass designers that know whats what. Ya feel me?
Check out this awesome infographic from 4Info that shares even more mobile ad creation goodness!
Click Image To Enlarge
Miles Media in partnership with Visit Florida created the following mobile banner specifications slide show:
2011 2012 Mobile Banner Advertising Specifications
Courtesy of an article dated April 13, 2013 appearing in IMGrind and a slide show created by Miles Media titled 2011-2012 Mobile Banner Advertising Specifications
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