Tracking Google+, along with YouTube, gives marketers access to a varied audience segment not typically found on Facebook. The top 100 brands with pages on Google+ boast 20.9 million fans -- up 9,400% from 2011. In fact, the top 10 brands hold 78% of the total advocacy base in Google+.
The Social Share report from BrightEdge charts the growth of brands on Google+ and YouTube. The findings, which analyze social media adoption trends for the BrandZ top 100 global brands, suggest new audiences for brand marketers.
Of the 16.3 million followers, the clothing store H&M leads with about 2.555 million fans, according to the report. Aside from clothing, automotive takes four of the top 10 spots in Google+, up from zero in 2011.
- #1 - BMW leads with more than 2.2 million.
- #2 - Mercedes-Benz with 2 million.
- #3 - Nissan with 1.9 million.
- #6 - Porsche took the sixth spot with 1.7 million
BMW Homepage on Google+ (Click Image To Enlarge)
Google ranked #5 with 1.8 million.
Top 10 Google+ in 2012 + Brands Ranked by Number of Followers (Click Image To Enlarge)
Brands also continue to learn how to optimize profiles. About 25% added a profile link in 2012. Three of the top 10 brands promote their Google+ presence through links to their profile pages on company Web sites. These brands are Mercedes-Benz, Nissan and Samsung.
Some have begun to tie Google+ with YouTube, which many don't associate with being a social network.
Collectively, the top 100 brands on YouTube can count 3.1 billion views. The top 10 brands on the network support business to consumer relationships. Top ranked Google+ brands by views in 2012 were as follows:
- #1 - Google with 718 million views.
- #2 - Red Bull with 535 million views.
- #3 - Samsung with 160 million views.
- #4 - Nokia with 139 million views.
- #5 - Coca-Cola with 135 million views.
- #6 - Apple with 103 million views.
Top 10 Google+ in 2012 + Brands Ranked by Number of Views (Click Image To Enlarge)
COMMENTARY: Despite a late entry into social networking 17 months ago, Google+ is already able to claim 400 million users and 100 million monthly active users across both the website and the mobile apps at the end of December 2012. That compares to just 250 million total users back in June 2012, suggesting the service is growing faster than ever. Revealing the figures as part of his announcement of Google's latest corporate acquisition, a victorious Vic Gundotra said that his team "couldn't have imagined that so many people would join" within a year of G+ going public.
So how exactly do its users engage on Google+? Checkout this infographic:
Click Image To Enlarge
Courtesy of an article dated February 11, 2013 appearing in MediaPost Publications Online Media Daily
http://www.mediapost.com/publications/article/193207/google-gaining-ground-with-brand-marketers.html?edition=56520#axzz2NgHi0rhv
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