We’re just a few weeks away from the 2012 U.S. presidential elections, and social media has played an enormously important role in what is arguably the first time a digital election strategy has been employed by both candidates.
Did you know that, on average, President Barack Obama’s Twitter followers grow three times faster than his Facebook fans? Or that Republican presidential nominee Mitt Romney’s engagement rate is eighteen times higher on Facebook than on Twitter?
This, and other key matchup data, can be found in this infographic from Socialakers, which takes a closer look at how the presidential race is playing out on Twitter and Facebook.
Click Image To Enlarge
COMMENTARY: President Obama was the first U.S. Presidential candidate to make full utilization of social media as a way to communicate his "Yes we can" mission statement and political positions from women's rights to income taxes. As you can clearly see, President Obama leads in the number of total fans and followers on Facebook and Twitter. Mitt Romney is piling up faster rates of growth in fans and followers and engagement, but this is only because President Obama is starting from a larger fan or follower base.
Everything may hinge on how well POTUS Obama and Willard perform during the upcoming debates. Willard could kick Obie's ass during the debate, but many pollsters now believe that voters favorable towards POTUS Obama are doing so because they believe that Willard does not represent 47% of the population, is generally dishonest, looks out mostly for the interests of the richest Americans, and would try to destroy everything POTUS Obama has accomplished during his first term.
Click To View An Interactive U.S. Presidential Electoral Map and see how each state is leaning towards
Courtesy of an article dated October 1, 2012 appearing in MediaBistro
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