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03/08/2012

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Tommy

Dante,

Advertising to the New Generation (those 40+) and Baby Boomers requires an integrated marketing approach which utilizes both traditional and digital advertising.

Consider the three important points I mentioned in the above post:

+ The marketing message is more important than the messenger.

+ A brand is the sum total of all the experiences, both good and bad, and heiarchy of human needs that a brand represents and satisfies in the mind of the consumer.

+ The brand experiences and heiarchy of human needs it fills become even more important as a consumer becomes older.

The older the consumer is a more social conscience consumer. Less hype, more facts. Subtle messages, no hard sell. Concentrate on the overall consumer experience. Sustainable products.

Check my blog under Advertising, Demographics and Marketing for my posts on Boomers and other generational groups.

Thank you for your feedback, and hope you will return regularly.

Tommy

Dante Yeyest

Thanks for this long but comprehensive post! The audience today are wiser than ever. It is a constant challenge to try and capture their interest and attention. We need more marketing personnel to practice the tips you gave here. What about traditional marketing though? Can it still be done? Will it yield great results? Thanks!

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