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01/27/2012

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Monica

Most people don't like change and I do believe that that is the most common reason why so many customers are upset with the changes that jcpenny is undergoing. The most important thing for the "Dream Team" to remember is that not everyone will be happy with everything that any business or person does but that shouldn't stop progression.

I think that the company is going in a great direction. I have never been a customer of jcpenney's due to the high prices, but from all that I hear I am happy to say that from looking at the jcpenney.com website I do like what I see so far. Best price, great style, new hope for retail.

Tommy

Richard,

I totally agree with you. JCPenney has 100 years of history and a personna as a department store catering to families. Very similar to Sears and the late Wards. It's so difficult to reinvent yourself. The new logo is definitely modern and looks more upscale. No mention of "Penneys" just "JCP." I can't remember the last time I visited a Penneys store, or Sears for that matter. I hate shopping.

Richard E. Jandrow

When a mass merchandiser changes his image with the public the first thing that he creates is confusion. Many of the greatest chains in the past have done this: Bradlees, Sears, Kings, and many more. The problem is that once you create confusion it's difficult to return to a normal image, as evidenced by the demise of Grants.

Each of the above giants tried to change their image; mostly to better their quality of a mix. It didn't work, and many of them faded into history.

Be careful where you wonder and what you choose.

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