TIPS FOR INCREASING TWITTER TWEET CLICKTHROUGH RATES AND BEST DAYS AND TIME OF DAY TO TWEET

 

I’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end I’ve done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting.

For the purposes of this data, I’ve calculated CTR as the number of clicks on a tweeted link divided by the number of followers the account had when it tweeted that link.

Below is an infographic presenting some of my past findings as well as some entirely new data I’ve found about increasing CTRs on Twitter.

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COMMENTARY:   Excellent tips for increasing Twitter clickthrough rates, but I have found that being unique, offering interesting content, inserting humor into your tweets, and not being afraid to express an opposing opinion to someone's tweet, also works very well.   Thanks Dan Zarella.

If you want to be re-Tweeted, the best time to Tweet is 5:00 p.m. Eastern Time. That’s 3:00 p.m. for those of us living in Calgary and other parts of Alberta. Figure that out in your local time zone by converting the time at TimeandDate.com.

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If your purpose isn’t to be re-Tweeted, but rather to have followers click on your links, the statistics change a bit. The report says that the highest click through rate (CTR) is noon and 6:00 p.m., Eastern time.

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How often should you Tweet if you want people to click through to your links? Survey says… 1 to 4 times per hour. The click through rate (CTR) is apparently highest for those who Tweet their links every 15 to 60 minutes. If you tweet links more than 4 times per hour, your followers are likely to become numbed to your barage of Tweets. Personally, I never Tweet with links that much. I guess I need to start Tweeting more!

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People are most likely to click on your links mid-week and on the weekends. That is when the click through rate (CTR) is highest.

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If you are conducting research on social media and social networks, check out all my previous blog posts HERE.

Courtesy of an article dated January 25, 2012 appearing in DanZarella The Social Media Scientist 

 

Comments

[Tommy]

Twitter newbie,

Thank you for your compliment about my blog post. Hope you will continue to visit my blog regularly. Tommy

[Twitter newbie]

This is so helpful - THANK YOU!!

[brazilian woman]

This really nice information thanks for the tips...

I will use it sometimes...

[free lance writer]

wow! this information stated that twitter rise up last year!