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12/21/2011

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Tommy

Charles,

The science of scent marketing has been around for thousands of years going back to the Egyptians, but scent marketing as a business is a fairly new development. There are just a handful of companies that are involved in the actual science of scent marketing (i am not talking about fragrances), that develop new scents like the one for the macbook packaging. More companies, especially retailers should utilize scent marketing at the point of sale. It's been demonstrated that this can create a lift in sales, but retailers are obviously not talking because its a competitive advantage. Thanks for your feedback. Hope you will continue to visit my blog on a regular basis.

charles chase

i think scent marketing is becoming the next "big idea" in marketing (althought not that new)

i think it all depends on where marketers decide to go with it. take for example this Australian company creating a fragrance that has the smell of newly unboxed macbooks. a smimilar type could be used to help marketing campaigns deliver a more powerful message.

scent marketing

people associate different smells with different memories thats why it is effective

Darren Gersol

Yeah, certain food scents can trigger cravings. Who would have thought that a cooling system is a great marketing tool? Clearly, this type of marketing can turn viral in other parts of the globe.

Claudia Zayec

At BusinessVoice we have found that virtually any industry that consumers walk into have the opportunity to successfully leverage scent marketing.

The key is to define the scent and make sure it is congruent with the brand image and marketing objective.

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