EVEN IN DEATH STEVE JOBS IS BEING COMMERCIALLY EXPLOITED, EYEWEAR FIRMS ARE SELLING HIS FAMOUS RIMLESS GLASSES

Never wasting an opportunity, the sellers of the rimless spectacles Apple’s Steve Jobs wore are capitalizing on the attention surrounding his death.

Power Bloom, the Asian distributor of Mr. Jobs’s go-to glasses, German-made Lunor Classic Rund PP, turned its booth at a Hong Kong optical trade show into a small Steve Jobs shrine. In a display case were a pair of the glasses and a photo of Mr. Jobs together with the following text:

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“Steve Jobs 1955-2011: We have lost an ultimate genius. What he has left us are his overwhelming ideas and his favorite glasses.”

Also in the booth were copies of Walter Isaacson’s just-printed biography, with the photo cover of Mr. Jobs in said eyewear.

On manufacturer Lunor’s homepage, there’s a photo of the glasses with the simple text: “THE GLASSES OF STEVE JOBS.”

Sales have “dramatically increased” since Mr. Jobs died, said Garick Tsui, marketing executive for Hong Kong-based Power Bloom. A pair of the minimalist glasses retail for about $450, he said.

“After he passed, many, many clients and customers asked for these glasses,” said Mr. Tsui. He didn’t know the exact number that have sold but estimated it was in the hundreds.

“Steve Jobs was about perfectionism,” he said, as he handled the feather-light, round lenses, which are affixed to slender stainless-steel frames with matching bushings.

Mr. Tsui didn’t respond directly to criticism that promoting the connection to Mr. Jobs could be seen as profiting from his death. He said.  

“People see these as a tribute to Mr. Jobs.” 

COMMENTARY:   I do not promote any of these companies, and if I have my druthers I would never wear rimless glasses, they break too easy.

Courtesy of an article dated November 4, 2011 appearing in The Wall Street Journal blog

 

 

Comments

[Cynthia Sosa]

Apple must have changed its logo now into this one with Steve's silhouette. This is unique and many would love this one, especially the techy ones like me.

[Tim Hargis]

It really is true. I think there's a lot of money made off of our icons and other famour individuals after their death or even retirement in some cases.

[eye surgery risks]

I guess that's just how business works. I mean, if you take a look at some of the most famous icons who have died within the past year or so, like Michael Jackson, then I'm sure his possessions or works have sold like crazy.