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It's not the hardest sell in the world: A product called Adult Chocolate Milk naturally sounds like a good idea. Add that it tastes delicious and is peddled by rapper Ginuwine and girls in sexy milkman outfits and it's no surprise that Adult Beverage Company's flagship product quickly took off.
The inspiration to "Re-taste your youth … at 40 proof" came from a simple Facebook status update posted by co-founder Tracy Reinhardt: "Tracy is enjoying some adult chocolate milk." The single mom had recently gone through a divorce and was relaxing one night with a homemade concoction after she'd put the kids to bed. She often mixed up different brews, but this particular creation--chocolate milk, vodka and a few secret ingredients--sparked much discussion from her friends online, including comments from high school friend Nikki Halbur.
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Halbur, also a mother of two says.
"It totally became Facebook fodder: ‘Had a rough day, wish I had some ACM,' Things are so hectic, you're up to your armpits in babies, and you just want to escape to a simpler time. And that was the appeal."
At the time, Halbur was looking to invest in a business she believed in, and decided to take a trip from her home in Arizona to Newport Beach, Calif., to visit Reinhardt for a girl's night.
Reinhardt says.
"It was literally our 'aha' moment, on the sofa, having some adult chocolate milk: ‘Why don't we do this together?'"
COMMENTARY: What a great idea. I don't think they have any competitors producing a similar product. Hope they corner the market. Looks like the girls have been busy inventing some other mixed drink variations from their Adult Chocolate Milk product:
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Adult Milk Chocolate also conducted a Miss Milk Maid Calendar Girl contest and its looking like a close race.
Courtesy of an article dated October 17, 2011 appearing in Entrepreneur
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