Remember David Edwards, the Harvard professor who gets paid to make zany gadgets like smokable chocolate and plant-based air purifiers--stuff that’s both totally cool and completely useless? He’s back, only this time he’s invented something that might actually come in handy, especially among Red Bull-pounding college kids. Introducing caffeine you inhale.
Aeroshot Pure Energy is a slim, pocket-sized tube that works like an asthma inhaler. Puff gently, and the tube releases a light powder that dissolves instantly in your mouth. Each Aeroshot contains 100 milligrams of caffeine, roughly equivalent to a tall mocha at Starbucks. Unlike a Starbucks mocha, it’s calorie-free, and it won’t give you horrid coffee breath. And unlike your average energy drink, it meets TSA regulations. Though personally, a big jolt of caffeine is the last thing I want when I’m boarding an airplane.
AeroShot will be available in Boston and New York in January.
COMMENTARY: I thought I had heard it all, but a "hit" of caffeine, that according to Aeroshot delivers a quick hit of caffeine anytime, anywhere. Aeroshot is completely transportable so you can get your caffeine hit everywhere you go regardless of the weather. It also meets TSA regulations, so you can take it onboard a plane. Aeroshot is easy to use too: You simply pull the green end to open. Put the other end in your mouth and gently puff in. Each Aeroshot will give you 6-8 puffs of caffeine. You are puffing in a fine powder that falls out of the air and dissolves instantly in your mouth. Then push closed with your hand, and tuck it into your pocket or purse. Each puff of Aeroshot contains 100 mg of caffeine--about the same as a large cup of coffee. Starbucks watch out. You have competition. Maybe Starbucks will buy the company, and market their own Starbucks Aeroshot. Anything is possible. Another useless waste of your money, but there will be people who will buy this.
According to the Aeroshot Pure Energy website, the new product hits stores in New York and Boston in 85 days.
Courtesy of an article dated October 20, 2011 appearing in Fast Company Design
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