IDC has been busy lately with its prediction for 2011, with one data point standing out from the rest as an indication to how massive the mobile application market already is, and how large it will continue to become.
According to its forecast, IDC says the number of downloaded apps is expected to increase from 10.9 billion worldwide in 2010 to more than 76.9 billion in 2014. In addition, worldwide mobile apps revenues will experience similar growth, surpassing $35 billion in 2014.
A primary driver to the massive growth is what IDC calls the “appification of broad categories of interactions and functions in both the physical and the digital worlds.” Apps can turn a smartphone into a physical trainer that keeps track of exercise levels and even your heartbeat, for example, or even help cook a meal by walking you through the meal prep and then tell you when it is fully cooked, monitor your driving and offer tips to increase gas mileage, turn your phone into a flashlight, connect you with friends through social networking, find your location through mapping, offer early forms of virtual reality, automatically upload and share pictures, scan physical goods through barcode readers, wirelessly transfer files by physically bumping two devices together, and provide a whole range of business support from fleet management to payroll.
“Mobile app developers will ‘appify’ just about every interaction you can think of in your physical and digital worlds,” notes Scott Ellison, vice president, Mobile and Wireless research at IDC. ”The extension of mobile apps to every aspect of our personal and business lives will be one of the hallmarks of the new decade with enormous opportunities for virtually every business sector.”
The importance of applications in today’s mobile ecosystem isn’t a huge secret, we all know how massive a market its become, but these numbers are still staggering. Reaching nearly 100 billion downloaded apps this year alone is quite a milestone, and its a trend that shows no signs of slowing down.
Distimo's full-year ending 2010 report covers the Apple App Store for iPad, the Apple App Store for iPhone, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Marketplace for Mobile (6.x), and Windows Phone 7 Marketplace for the year 2010, while identifying trends and providing insight into the most popular content of 2010. The major highlights are as follows:
- Number of Apps - Here are the rankings:
- #1 - The Apple App Store maintained its leadership from 2009. iPhone apps doubled during the past year to almost 300,000 applications.
- #2 - Google Android Market today, almost 130,000, is 6 times the number of applications available one year ago.
- #3 - Nokia Ovi Store showed triple digit growth with nearly 25,000 applications.
- #4 - BlackBerry App World showed triple digit growth with nearly 18,000 applications.
- Free Apps Leading The Way - The high download volumes of free applications appear to attract developers to switch to monetization methods other than paid.
- Daily Downloads For Both Free and Paid Apps Grew - The top 300 free applications in the United States generated, on average, over 3 million downloads each day during December 2010, while only 350,000 paid applications are downloaded daily. However, paid downloads increased almost 30% more than free downloads in the top 300 when comparing the download figures of December 2010 to those of June 2010.
- Share of Revenues From Apple iPhone And iPad Apps Exploded - Comparing June data to that of December in the United States, we see that the share of revenue generated by in-app purchases from the most grossing free applications more than doubled for both the iPhone and iPad. At the same time, it becomes clear that the share of revenue generated by in-app purchases from free applications is much smaller on iPad (15%) compared to iPhone (34%).
- Average Prices For Paid Apps Declined - While the proportion of free applications grew, the average price of the applications also declined. A decline in price can be observed in the 100 most popular applications in the Apple App Store for iPhone, BlackBerry App World, Google Android Market and Nokia Ovi Store.
You can now download the report here. If you would like to distribute the report, please use this link.
COMMENTARY: No surprises here. Apple iPhone still rules in total numbers of apps. I expected games to continue their popularity, but was surprised in the growth of business apps. I am guessing that average prices for paid apps declined because of the shear numbers of apps and heavy concentration of apps among the Top 10. I still don't get it why Angry Birds is still no 1 game app for the iPhone. If you want to know Android, BlackBerry and Nokia app numbers download the Distimo report (see above).
Courtesy of an article dated December 15, 2010 appearing in Mobile Marketing Watch and the Full-Year Year Report for 2010 by Distimo
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