Digital out-of-home and Twitter have a lot in common: they are both relatively new media platforms, enabled by technological advances, whose audience continues to grow by leaps and bounds. So why not put them together?
That's the thinking behind a new offering from Visix, Inc., a digital signage software provider, which recently unveiled a "Twitter Board" and "Twitter Bulletin" among its new DOOH options and creative services. This will allow digital signage operators (and advertisers) to craft interactive DO strategies, engaging users directly be encouraging them to make their voice heard (well, Tweeted).
The new Visix signage offering centers on customized modules which employ Twitter's API, displaying tweets in a Flash file against an animated background -- and of course the Twitter bird is there too. Digital signage operators can customize the displays with their own colors and logo, as well as their Twitter address and QR tags.
Tonya Dennis, Visix's director of client services, explained:
"Social media is a perfect contribution to digital signage because it creates a dialogue instead of just one-way communications -- people can view, follow or post to be a part of the process. This is just one of many new content products we'll be bringing to market."
Live tweeting to digital displays is one of those interesting applications that, frankly, never really occurred to me before I saw it done the first time. Anyone who has been to a MediaPost conference recently (I'll be at the Social Media Insider Summit at Lake Tahoe, August 17-20!) will have noticed the big screens displaying live, tweeted commentary from the audience -- a nifty application of the service, which allows audience members to register their opinions and pose questions during panel discussions, without having to disrupt the ongoing event. The moderator can then review the Twitter feed, after the discussion is done, to address questions and highlight points made by audience members.
COMMENTARY: I have a feeling that we will see a lot more Twitter bulletin display boards wherever people gather. It's a very cool idea. I am surprised that the digital out-of-home has taken this long to adapt to Twitter. They are a great way for brands to interact with their fans no matter where they are, and an opportunity for a brands fans to immdiately provide feedback in the form a tweet. The side benefit is that non-Twitter users to discover what Twitter is about and experience it first hand.
Visix Creative, Software and Hardware
Visix Twitter Board and Bulletin Creative Costs
- Branded Theme Package - The Visix Creative Team will design a branded theme for your digital signage system and make it available to all users. Theme package includes 3 layouts and wallpapers, 20 matching templates and backgrounds, matching date/time and your logo. Package includes loading theme into your Content Manager. Price: $749.00.
- Animated Twitter Board Designs - Show off your social media efforts with our animated Twitter designs.Create buzz and excitement around your tweets to attract more followers on Twitter and keep everyone up-to-date. The optional QR code sends viewers to your Twitter feed or any other URL you choose. Our 9:16 full-screen Twitter Board product includes: . Animated background branded with your logo and colors, Animated Twitter bird . Communicates with Twitter’s API to display your last 7 tweets . Customized QR code. Price: $349.o0.
- Branded Twitter Bulletin Designs - Show off your social media efforts with our animated Twitter designs.Create buzz and excitement around your tweets to attract more followers on Twitter and keep everyone up-to-date. The optional QR code sends viewers to your Twitter feed or any other URL you choose. Our 9:16 full-screen Twitter Board product includes: . Animated background branded with your logo and colors . Animated Twitter bird . Communicates with Twitter’s API to display your last 7 tweets . Customized QR code. Price: $199.o00
Visix Digital Signage Content Management Software
Create, Manage and Deliver Your Digital Signage Content
Visix designs digital signage software with users in mind. Browser-based access lets more people participate in communications, and we offer the industry's friendliest user interface.
- AxisTV Enterprise Digital Signage Software - AxisTV digital signage software offers the industry's friendliest user interface. Browser-based access lets you use AxisTV’s entire toolkit to create, schedule and deliver important announcements and alerts across your network from anywhere in the world. Creating a message is as simple as filling out a form; instructive prompts make importing media files a breeze; and calendar-based scheduling simplifies publishing.
- Announce Content Management Software - Announce is an advanced digital signage content management solution perfect for institutions wanting sophisticated signage.
- User-friendly, browser based interface
- Extensive theme libraries
- Animated layouts and backgrounds
- Fill-in and auto-generated templates
- Intuitive media management
- Robust media playback engine.
Announce's user interface rus in a web browser and uses inductivenavigation to make tasks clear and understandable to eventhe most casual user -- from the receptionist to the graphic designer. Regardless of your design experience or technical ability, you can deliver.
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Prices for Visix Digital Signage Content Management Software and hardware platform components are quoted separately.
Courtesy of an article dated August 12, 2011 appearing in MediaPost Publications Digital Outsider
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