Call it the Facebook fatigue factor. In some of the social network's biggest markets, including the U.S., Canada and the United Kingdom, new research from GlobalWebIndex shows sharp declines in usage for activities such as status updates, sharing content, messaging and installing apps.
"Time has wearied users of Facebook," the researchers found. That said, the report also indicated that total worldwide usage continues to increase, due to growth in the emerging markets. Produced by Trendstream, GWI interviewed close to 100,000 individuals in 27 different markets in June and July.
The report found that messaging friends via the U.S. Facebook platform was down 15% last month compared to June. And the proportion of users participating in the "joined a group" activity was down 10% in the same period. The report stated.
"The trend is even more pronounced among U.S. college educated 20somethings, the original users of the platform."
By contrast, total active usage of all social network sites has risen significantly worldwide in all age groups, GWI found. For example, the survey found that usage was up for the following age groups:
- Ages 16 to 24 - Up 26%
- Ages 35 to 44 - Up 35%
Meanwhile, GWI reports that different geographic and economic markets are using the Web in different ways.
Generally, emerging markets such as Malaysia and Indonesia are driving the growth of social networks, while consumers in more mature markets such as the U.S. and the U.K. are focusing more on e-commerce. Some markets, such as Singapore and Turkey, use the Web significantly for both, but tend to skew slightly one way or the other.
COMMENTARY: According to gaming site Roirworld recent surveyed of 600 teens, ages 13 to 17, on their social networking habits, specifically Facebook. The Facebook survey shows that 20% of teens are starting to lose interest in the popular social network, and are suffering from “Facebook Fatigue”. Looking at the break down of responses, the fatigue seems to stem from loss of interest, information overload, and that parents have now joined the popular network.
While fatigue may be affecting some, Roiworld’s survey suggests that the number one activity on social networks like Facebook tend to be social games. Here are some important stats about teens when it comes to Facebook.
- 81% of teens surveyed play some sort of game while spending time on Facebook.
- 35% of teens spend the majority of their time on Facebook to strictly play games.
- 43% of teens pay to play social games.
- 49% of teens pay to play social games from allowances by their parents.
Sorry, Zuck but the end is near. Teens are leaving Facebook just like I predicted in 2010.