As the economy struggles to rebound and households continue to scale back on spending, there is an increasing trend in the business world toward investing in corporate social responsibility. Even in these tough economic times, companies realize the importance of supporting local communities and philanthropic causes. Supporting a cause that positively reflects on a brand and its core values demonstrates a commitment to making a difference. Today’s #E2sday looks at “The Business of Giving” and how companies are making an impact on philanthropies.
COMMENTARY: I have been very tough with the pharmaceutical industry, but after realizing just how much the industry gives to charity and needed social causes, I like what they have done, but if they really wanted to help, they should drop the prices on their drugs.
I have to admit that I have been very tough on Microsoft and Bill Gates, but since his reitrement, the Bill and Melinda Gates Foundation has pledged to give away $28 billion of Bill Gates networth, to social causes worldwide.
Courtesy of an article dated June 7, 2011 appearing in Socialcast Blog
You comments ring so true. Corporations sometimes forget that they have not only responsibilities to their customers, employees and investors, but to society as a whole. Giving is only part of that responsibility.
Posted by: Tommy | 10/05/2011 at 08:34 AM
There's always a need for you to give back. The business of giving should be considered by all of the companies. They should always remember that sharing is caring.
Posted by: small business consulting | 10/04/2011 at 10:05 PM