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06/25/2011

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Tommy

Food Packaging,

Packaging is indeed a very important element in your brand identity. Consumer reaction to product packaging attributes, including colors, designs, shapes, textures, sizes, and convenience factors are very important in their buying decisions. Packaging is just as important as the content in many consumer industry sectors including cosmetics, fragrances, skin lotions, tanning lotions, etc. It has also been shown that certain colors dominate in packaging, and brands understand this and keep to the same color theme throughout the life of their product cycle. Thank you for your feedback. Hope you will continue to visit my blog regularly. Tommy

Food Packaging

Brands live or die on the shelf when consumers get down to the business of making a choice. At that critical moment, your packaging needs to deliver. It’s the one thing that consumers recall, consistently, long after all other elements of the marketing mix have faded away – and sometimes, when marketing budgets are tight or cut altogether, it’s all you have.

Philip Jackson

Most of the brands in the list are very popular! The brands were listed in the list because they are patronized by the consumers. People like these brands because they have long-lasting values. It's up to the companies to improve their brands and popularity! Adoption is a great way to achieve those improvements.

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