Considering that Lady Gaga may be the world’s hottest star right now and an innovative creator unlike anyone we’ve seen, imagine our delight when we learned that she’s also a big Starbucks fan. Well Ms. Gaga, we happen to like you quite a lot, too.
So we’d be hard-pressed to let a cultural moment like this one – the May 23 global release of Lady Gaga’s new album, Born This Way – go by without a little something special.
On Monday there’ll be a Gaga takeover of the Starbucks Digital Network in partnership with Yahoo!, where we’ll be giving away a limited number of downloads for her new song “The Edge of Glory” to the first little monsters to claim them. And if one song isn’t enough to get your paws up, you can listen to the Special Edition of Born This Way all day. We’ll also be streaming an exclusive video of her singing an acapella rendition of “Born This Way.” To get on the Starbucks Digital Network, just get on our free Wi-Fi at participating stores and go to starbucks.yahoo.com.
And for those of you who love a good puzzle, you don’t have to wait for May 23. We’ve just launched a unique digital game called SRCH. Along with the thrill of the hunt, there are some pretty sweet prizes and Lady Gaga has a featured role. The game lasts from May 19 to June 7, and there’s no purchase necessary to play. To get started, scan the code below with a QR code reader. (Need a QR reader? Conveniently, the My Starbucks iPhone app has one embedded in it). Have fun and good luck!
COMMENTARY: I thought we were her "little devilsd"? Never mind, she can call us whatever she wants, "little monsters" will do. After all, she is Lady Gaga.
As you probably guessed, I am not a very big Lady Gaga fan, but I do love watching her music videos, the outrageous makeup and custom designed outfits she wears and her incredible antics and performances.
Here's the famous "Meat Dress" that Lady Gaga wore to the 2010 MTV Video Music Awards.
Her Lady Gaga wearing an Alexander McQueen see-through outfit (one of my favorites) for the 2010 Brit Awards.
She is unique among entertainers. Below is her famous "Egg Capsule" she used to make her grand entrace at the 2011 Grammy Music Awards.
Sort of reminds you of the scene from the film "Cleopatra", when Queen Cleopatra (played by Elizabeth Taylor), entered Rome to visit Julius Caesar in grand style. There will never be a movie scene like that, no matter how hard Lady Gaga tries. If you are younger Lady Gaga fans, and have not seen the movie "Cleopatra", here's the video where Elizabeth Taylro makes her grand entry.
Lady Gaga, now try to beat that grand entrance, if she can.
Courtesy of an article dated May 18, 2011 appearing in the Starburcks Digital Network
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