We all know that cereal packaging is designed to attract the eyes of your five year old as you drag him down the breakfast aisle of the supermarket. Of all the aisles in the grocery store, none is more captivating to tiny eyes than the the one with row upon row of garish cereal boxes.
But, what if the cereal boxes could light up and blink on the shelves? How much worse (or more effective, depending on your point of view) would that be?
A company called eCoupled has developed a system for wirelessly transmitting electricity from store shelves into consumer packages. Their demo at CES involved cereal boxes like Trix and Honey Nut Cheerios that glowed and flashed to attract consumer attention.
Video after the jump.
COMMENTARY: I hate to say it, but packaging technology is getting to be a bit much. I thought those flashing Nike shoes for kids were so cutsey, but now the "flash" has come to cereal packaging. The little ones will go bonkers. We'll soon be hearing cries of joy, "Mommy, mommy, the Trix creature is blinking". Cereal is already ridiculously priced, so parents, please don't fall for this trap.
Courtesy of an article dated February 2, 2011 appearing in Dane Carlson's Business Opportunities Weblog
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