US TWITTER USERS VISITED TWITTER 37% MORE THAN A YEAR AGO, BUT SPEND LESS TIME

A new report from Experian Simmons says US-based Twitter users are spending more time on the Twitter.com website than ever before. But the report also cautions that overall visits to Twitter are down.

Experian says the number of US adults that visited Twitter.com at least once a month fell 14% between November 2009 and November 2010. That may be somewhat troubling, or it may just mean more people have discovered and began using Twitter clients — which aren’t part of the report.

Among those who do visit Twitter.com, the news is quite good for Twitter.

The report says Twitter.com users are visiting the site 37% more than they did a year ago (the blue lines above), while spending less time during each visit (the red lines). It’s worth noting that Twitter began launching its new home page in September, right about the time that the visits graph (blue) really starts to trend upward.

Overall, Experian says Americans are spending 2 hours, 12 minutes per month on Twitter.com — about a 19% increase from November 2009, when the average time spent was an hour and 51 minutes.

Twitter declined to say if the Experian statistics match its internal data.

COMMENTARY:   I wish that Twitter would be more forthcoming with its traffic numbers.  They seem to report only the most basic data.  

While doing research on Twitter, I cam across Twitter Usage In America: 2010, a new report derived from the Edison Research/Arbitron Internet and Multimedia Series. This report is derived from three years of tracking data on Twitter usage in the United States. It is filled with rich information that can help guide the use of Twitter for your agency and its clients.

Twitter is more of a broadcast channel than many realize. The majority of users never post anything … but they are definitely reading and clicking.

Here are some highlights from this comprehensive study and its untapped potential for marketing, advertising and your agency's new business:

• Awareness of Twitter has exploded over the past twelve months. The percentage of Americans who are familiar with Twitter has surged from 5% in 2008 to 87% in 2010. Twitter is a natural “companion medium” to other media channels — in particular, as an accompaniment to live TV.
• Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
• Nearly two-thirds of active Twitter users access social networking sites using a mobile phone.
• Twitter Users Split Between Habitual “Tweeters” and Those Who Access Occasionally. The majority of Twitter users are “lurkers,” passively following and reading the updates of others without contributing updates of their own but they are listening, reading and clicking.
• Twitter users are far more likely to follow Brands/ Companies than social networkers in general. Twitter users frequently exchange information about products and services.
• 51% of active Twitter users follow companies, brands or products on social networks.
• Most (70%) regular Twitter users do post status updates to some social networking service (likely Facebook. Twitter appears to be functioning as more of a broadcast medium compared to Facebook and many other social networking sites and services.
• Marketing and Business use cases for Twitter far exceed similar usage for social networking Web sites in general.

The full 49-page study, full of interesting graphs and data is available for download: Twitter Usage in America: 2010 — Complete Report

Courtesy of an article dated January 25, 2011 appearing in Search Engine Land

 

Comments

[merchant accounts]

I didn't expected that to happen.

[lenders for bad credit]

It's more than i ever thought.