The growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – are starting to change the how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping season, everyone, be they media companies, publishers, apps developers, advertisers, device manufacturers and wireless carriers are all trying to understand how to leverage this emerging segment.
The Nielsen Company recently surveyed more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone to get a better sense of who is using these devices and how they are using them. Download a summary of the findings or contact us for information about acquiring a full copy of Nielsen’s Connected Devices Playbook.
Among the insights:
- Four percent of U.S. households now own tablet computers
- The iPad trumps the iPhone for “print” and video viewing
- A majority of iPad owners have already downloaded and paid for content
Courtesy of an article dated October 21, 2010 appearing in NielsenWire
According to a report about the Las Vegas CES Show, there are now something like 40 tablets being introduced or already for sale. This is not going to be a slamdunk for the Apple iPad. For my money, the Motorola Xoom, RIM Playbook, Samsung Galaxy Tab (a bit small and overpriced, but very good), and Toshiba Tegra. I also like the Nook Color from Barnes & Noble for reading books and surfing the net. The iPad is still a great tablet, but the competion is very strong in 2011.
Posted by: Tommy | 02/08/2011 at 07:11 AM
People investing and developing the android technology is good for the consumers. The prices for droid tables have fallen a lot because of this, as you'll notice if you analyzed the market.
Posted by: Droid Tablet | 02/07/2011 at 08:14 AM
just one word "cool!"
Posted by: GadgetTown | 01/24/2011 at 07:18 PM