Though it's too early to count Google out of the Web TV race (right?), the search gianthas reportedly shifted its Google TV initiative to YouTube.
"Industry observers speculated that the move was a response to recent negative reactionto the new Internet television service among major media companies, but it appears thechange happened several weeks earlier," reports the San Francisco Chronicle -- which brokethe news.
Though it's too early to count Google out of the Web TV race (right?), the search gianthas reportedly shifted its Google TV initiative to YouTube.
"Industry observers speculated that the move was a response to recent negative reactionto the new Internet television service among major media companies, but it appears thechange happened several weeks earlier," reports the San Francisco Chronicle -- which brokethe news.
Always up for a scandal, Business Insider asks, "if Google's move is a sign that it's already giving up on Google TV" -- and then suggests as much. "No disrespect to YouTube, but if Googlereally thought it was going to rewrite the TV industry, it seems that it would not be trusting a big software and business development effort to its web video site."
Still, some see the move as a purely practical one for Google.
According to CrunchGear, "It will give Google TV, thus far plagued with refusals by many content providers to allow streaming over the device, a bit more leverage with stations and studios."
"The clear goal here is to use YouTube's might [to] encourage full-length video and clips to flow from YouTube proper to Google TV-enabled devices," CrunchGear reasons. "In our own tests Google TV is actually fairly painful and barren without external content and Hulu compatibility has, thus far, been an important part of almost any streaming device."
As The Chronicle notes, YouTube recently underwent a realignment, including the creation of a group focused on partnerships with content creators. Also, Dean Gilbert, who previously worked on Google TV, was brought in as vice president of content partnerships.
Ultimately, it's now up to Salar Kamangar, co-head of YouTube, to make Google TV a success. Kamangar, who famously led the team that created AdWords, was given the reins last year to turn YouTube into a profitable enterprise.
COMMENTARY: The moral of this story is, do not launch a product without knowing where your contact is coming from and negotiated deals to insure you have access to that content. The fact that not a single major network TV executive showed appeared at the Google TV unveiling was a sure sign of problems in the woodshed. Great job Eric, Larry and Sergey. God you guys are idiots.
Courtesy of an article dated October 28, 2010 appearing in MediaPost Publications Around The Net
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I heard google spent 100M on youtube channels for providers to deliver more content. What ever happens we know for sure now people will be watching more web on their TV.
Posted by: Steven Essa | 10/29/2011 at 05:23 AM