In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.
| The Story | The Spin | Key Source | ||
|---|---|---|---|---|
| 1 |  |
AOL Goes on a Shopping Spree | :) | TechCrunch: AOL Acquires TechCrunch, Thing Labs, 5min Ad Age: Why AOL Bought TechCrunch |
| 2 |  |
30,000 McDonald's Employees Could Face Health Insurance Crisis | :( | Reuters via ABC News: McDonald's May Drop Health Insurance: Report |
| 3 |  |
Southwest to Bulk Up With $1 Billion Acquisition | :) | Reuters: Southwest eyes AirTran to attack East Coast markets |
| 4 |  |
Twitter Trumps MySpace | :) | Examiner.com: Twitter passes MySpace for No. 3 among social networking sites |
| 5 |  |
Ben & Jerry's Unnatural Admission | :( | NPR: Ben & Jerry's Takes 'All Natural' Claims Off Ice Cream Labels |
| 6 |  |
Discount Retailer H&M's Stock Gets Discounted | :( | Bloomberg: H&M Third-Quarter Profit Misses Estimates on Higher Costs |
| 7 |  |
Fisher-Price Recalls Trikes, High Chairs, Toy Cars and Playzones | :( | ABC News: Massive Fisher-Price Recall: More Than 10M Toys |
ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about OneRiot, including information about RiotWise, its real-time advertising network, click here.
COMMENTARY: Bad news for those three brands. I don't feel any pity for McDonalds. Cutting health insurance for 30,000 overworked and underpaid employees really sucks especially during these bad economic times. McDonald's is making one hell of a profit so picking profits over employees is the epitomy of corporate greed. I have a feeling a lot of companies are going to cut health insurance before the Obama Health Care Reform bill kicks in. This really pisses me off. No more Big Macs for me. I am boycotting those corporate bastards and hope you will too.
Courtesy of an article dated September 30, 2010 appearing in Advertising Age
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