"That's my Facebook homepage, we can uploads pictures and videos of our grand kids. What's a wall?"
While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.
- Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%--from 25% to 47%.
- During the same period, use among those ages 65 and older grew 100%--from 13% to 26%.
- By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.
“Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users,” explains Mary Madden, Senior Research Specialist and author of the report. “Email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications.”
- One in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago.
- Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009.
At the same time, the use of status update services like Twitter has also grown—particularly among those ages 50-64. One in ten internet users ages 50 and older now say they use Twitter or another service to share updates about themselves or see updates about others.
COMMENTARY: I knew the numbers of older Americans flocking to online social networks like Facebook had increased, but doubling is quite impressive. No wonder the younguns are starting to bailout and slowly migrate to other social networking sites like Foursquare, Ogwalla and MySpace.
To view or download a copy of the Pew report "Older Adults and Social Media" click HERE.
If you don't know this already, there is a social networking site called EONS.com which is for Baby Boomer's. I am a member, have been since 2005, but I much prefer Twitter. My second choice is LinkedIn, followed by Facebook.
Courtesy of an article dated August 27, 2010 appearing in Pew Internet
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