ANYONE WHO'S PLANNED A WEDDING KNOWS THAT THE PROCESS HAS AS MANY PAIN POINTS AS IT DOES PLEASURES, TO THE POINT THAT IT INSPIRED LOVERLY FOUNDER AND CEO KELLEE KHALIL TO LAUNCH A STARTUP AROUND THEM.
Kellee Khalil never had a startup idea big enough to pursue. Then, just over two years ago, her sister got engaged.
She says in a video for the Daily Muse.
"Talk about intense."
Already working together, the sisters were now planning a wedding, too--which, if you haven't heard, can easily snowball into a $20,000+ project with with a plethora of stakeholders.
Khalil had met her match: Could wedding complexities be solved? Could you simplify it by giving brides and vendors and retailers and brands a platform to connect on? Khalil thought so. she remembers thinking.
"Why does this not exist?"
"Let's build it."
So a month after sis got married, Khalil took everything she had and jumped into the New York tech scene, launching Loverly.
In identifying an issue and leaping at its solution, she spins a new version of a familiar founder story--as Alexa von Tobel sought to solve the financial riddles of early adulthood with LearnVest and Alex Hawkinson wanted to turn your dumb stuff into SmartThings, Loverly shows that when you find your frustration, there's no time to lose.
"There's a limited window, right? For each opportunity there's a clock ticking. Who's going to build it the best, the fastest, who's going to solve the problem?"
With a beautiful redesign (search by color!), 30 million images viewed a month, and partnerships with the likes of Nordstrom, Anthropologie, and Etsy, Lovery is poised to do just that.
COMMENTARY: Having been involved in planning a wedding (my own) and consulted for several wedding planners and caterring businesses, I agree with Kellee Khalil that an easier solution to the problem of planning a wedding is needed. If you are smart, you will not tackle this job yourself, and hire a professional wedding planner.
I love that Loverly.com allows couples and newlyweds to share their wedding planning ideas on the site. Having perused the site, there is an abundance of wedding planning ideas. If it's been done, it is probably on Loverly.com. Loverly.com makes it easier to find specific ideas, by breaking them into categories like "Gift" ideas below.
Loverly.com provides shopping users, and I assume it's not doing this for free, but getting a cut of everything sold through its website. Items include dresses, shoes, jewelery, wedding gifts, etc. Some of the vendors selling on Loverly.com include Ann Taylor, Kate Spade, Nordstrom, BHLDN, Nicole Miller, Oscar De La Renta, Jimmy Choo, to name a few.
Courtesy of an article dated March 15, 2013 appearing in Fast Company