A new survey bucks conventional wisdom and says more teens interact on image-based social network Tumblr than Facebook.
A survey of young Net users between 13 and 25 by Posterous cofounder Gary Tan has turned up some very surprising, and potentially explosive information. While 55% of 13- to 18 year-olds and 52% of 19- to 25 year-olds liked Facebook for social networking interactions, supporting the conventional notion that Facebook is the world's dominant social net, 61% of the young group and 57% of the adult group preferred Tumblr.
Instagram, Facebook's huge and controversial billion-dollar acquisition, was liked by just 21% of the young teens and 11% of adults. Even Twitter fared badly, with 22% of teens and 17% of the young adult group liking it.
Facebook's prosperity is linked to monetizing its billion-user community's social interactions. But while it unquestionably leads the field in the social networking world, its future is far from assured--all it would take is a runaway success from a newer challenger and many of its users may click away. Tumblr has been demonstrating aggressive growth in recent years, at a pace that outstrips its rivals.
Do you see yourself using Facebook (or Twitter, or Tumblr for that matter) in five years? Or will something new come along?
COMMENTARY: In the scheme of things this is not a sufficiently large enough survey for the results to be 100% conclusive. I would want to review how the survey questions were structured. When you compare a survey taken between November 14 and December 9, 2012 by Pew Research Center for its Internet & American Life Project Post-Election Survey of social network users, PEW determined that only 13% of social network users between 18-29 used Tumblr. The data was based on a survey of 1,802 users. No data was available for tweens (9-14 year olds).
PEW also surveyed Facebook users for its Internet & American Life Project Post-Election Survey, and 86% of users 18-29 years of age used the site for their social networking needs. No data for tweens was available.
As you can readily see, demographic studies can vary between researcher, sometimes by quite a bit.