Super Bowl 46 is history now and here’s a roundup of all of the internet-related reports.
- Roughly 100 million watch the Super Bowl every year, making it one of the most viewed events in the world.
- Twitter reported that there were an average of 10,000 tweets per second in the final three minutes of the game. That beats the Royal Wedding at 3,966 tweets per second and Osama Bin Laden’s death at 5,106 tweets per second.
- Social TV startup Bluefin Labs said it saw 11.5 million comments during the game, up six fold over last year.
- The official Super Bowl Twitter account has just 37,871 followers. Some 50 employees and volunteers manned the Super Bowl Command Center for social media.
- The NFL has about 2.8 million Twitter followers.
- 4.5 million Facebook NFL page likes.
- Verizon added 400 additional 3G and LTE antennae for 3G and LTE service. AT&T added 200 new cell sites in Indianapolis.
- InMobi reported that 40 percent of respondents to its survey said they used mobile devices in response to TV ads and 45 percent estimated they would spend 30 minutes or more on their mobile devices during the game. About 39 percent said they would use their mobile devices in response to TV commercials. About 27 percent said they downloaded a Super Bowl mobile app; and 30 percent said they used mobile devices most during commercials.
- During the 6:30 pm EST to 8 pm EST time block, H&M’s Super Bowl commercial site was the fastest with a response time of 1.7 seconds to load the whole page, while Honda’s was the worst with 40 seconds required to load the full page, according to the SmartBear AlertSite.
For the first time, the Super Bowl was shown online via legal streaming technology, giving home viewers the option of watching the game on the web or on the TV. In advance of the showing, federal authorities took control of a number of domains for unauthorized sports-related streaming sites, no doubt helping NBC and the NFL get more views. We don’t have numbers yet on how many people watched via the web.
COMMENTARY: It's unfortunate that my hometown team, the San Francisco 49ers lost to the New York Giants in the NFC Championship game, and failed in their bid to go to the Super Bowl, but I did watch most of the Super Bowl 20120game between the Giants and the New England Patriots. After watching the game, I am very confident that the 49ers with their incredible defense would've beaten the Pats handsdown. Would love to get a second shot at the NY Giants.
Madonna may have sparkled, M.I.A may have offended, and the New York Giants may have outplayed the New England Patriots, but one Super Bowl winner is less controversial. Whether it’s the overweight pooch on a mission or Darth Vader’s cameo, Volkswagen’s “Dog Strikes Back” came in as Adbowl’s top dog.
It marks the second year in a row Volkswagen took top honors, and last year’s “Imperial March” has come to be regarded as one of the most popular TV ads ever.
But overall, Steve McKee, president of McKee Wallwork Cleveland and founder of the Adbowl, which kicked off in 2001, tells Marketing Daily this year’s ads weren’t all that hot.
“The quality of the game greatly surpassed the quality of the ads, although I do think a close game keeps people glued to their TVs and that's a good thing for the advertisers -- especially those in the third and fourth quarters. And a strong halftime show only adds to expectations -- not that they could be much higher.”
Doritos’ murderous Great Dane came in second, followed by Bud Light’s Rescue Dog, M&M’s Ms. Brown and Skechers’ Mr. Quiggly. (And, yes, that means dogs star in four of the top five spots.)
McKee’s favorites included the Acura ad with Jerry Seinfeld, the Chevy Silverado ad, and the NFL Timeline ad. The duds? He says.
“I thought the Century 21 ad was very disappointing, especially after all the teasers they ran setting expectations. Samsung spent a lot of money to draw attention to Apple, and GoDaddy, H&M, Fiat and Teleflora took the easy way out, relying on sex rather than an idea.”
I loved that VW TV commercial. The dog doing exercises to lose weight was just hilarious