With gorgeous photography, and links to shopping sites, Pinterest is becoming an obsession for flocks of women. And they’re not afraid to show it, I mean, Like it. AppData and Facebook’s advertising tool show that over 97% of Pinterest’s Facebook fans are women.
The stunningly feminine fan base could be a telling proxy for Pinterest’s actual user base, which totals over 10.4 million considering that’s how many users follow the official “Pinterest” account.
Even though it was co-founded by three men, the site’s not shy about courting women. It’s About page describes that
“People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.”
Sure, dudes can do all those things too, but they’re probably not addicted to pinning tuxedos and power tools like women pin brides dresses and bundt cakes. Pinterest’s easy-to-use Pin It bookmarklet and the joy of curation is keeping ladies and gentlemen engaged. [Update: Pinterest also employs aggressive reengagement emails to notify users when their friends join, which may be assisting growth but annoying users.]
Over 1/5 of its fast-growing Facebook-connected monthly user count use Pinterest each day. At the start of 2012 the daily user count was just 810,000, but now its at 2 million according to AppData. This week comScore said Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history.
There are so many beautiful things to share, and they don’t deserve to slip into obscurity at the bottom of our Twitter feeds and Facebook profiles. Pinterest gives people the chance to say “I love this, and not just today. This helps define me.”
COMMENTARY: In a blog article dated February 1, 2012, I profiled Pinterest. I was very impressed and joined a few days later. Pinterest had 4 million users at the end of November 2011. This jumped to 7.21 million by the end of December 2011. Pinterest now has 10.4 million registered users and 9 million Facebook active users. Very impressive growth.
According to comScore, Pinterest's traffic has skyrocked from 500K to 5 million active monthly users between May 2011 and Nov 2011 as shown below:
Reddit compiled the following demographics for Pinterest as of November 2011:
From the look of things, Pinterest has been leaning towards females since it launched in May 2011, and it does not appear that things will change. At this rate it could easily challenge some of heavy femal demographic sites like
Copyright clouds are fathering around Pinterest. All the hype has also brought attention from another quarter: angry copyright owners. On sites like iStock, photographers are complaining that their pretty pictures are being used without permission in users’ collages. And to judge by Pinterest’s voicemail, the photographers are not the only ones upset.
Pinterest didn't disclose how many copyright complaints it receives. The company added that it actively responds to notices sent by email, and that it’s “building more tools to make it easier for rights holders to file a report.”
In the bigger picture, the copyright questions echo disputes from an earlier era that pit legal rules against new forms of culture. These include a long-running lawsuit over a short flute sample in the Beastie Boys hit ‘Pass the Mic’ (the Beasties won) and a 2005 Supreme Court decision that shut down music-sharing site Grokster.
And, let's not forget Napster. It ended real bad for Napster after the entire music industry conspired to sue it out-of-business. Could the same thing happen to Pinterest?
Courtesy of an article dated February 11, 2012 appearing in TechCrunch and an article dated January 24, 2012 appearing in Ignite Social Media and an article dated February 10, 2012 appearing in paidContent.org