We all love a good timelapse video around here, but this one's subtler than most. It shows a crew of Porsche folks painstakingly detailing a brand new 911 GT3 R Hybrid... but with what? The video isn't high-resolution enough to read them, but all those teeny gray squiggles adorning the hood, tail, and sides of the car? They're names -- one million names, to be exact, of Porsche's Facebook fans.
Want to see if your name is one of the lucky ones to make onto this beauty? Click here to launch Porsche's slick promo site, where you can type your name into the search box. Or you can peer at this closeup and try it the old fashioned way. (Where's that CSI-style "enhance!" command when you need it?)
Anyway, Facebook, social marketing, yada yada yada... the car is still the thing to marvel at here. Not only does this sucker sport Porsche's legendary 911 style, it's also a hybrid. Which means it hauls ass on the racetrack and gets (relatively) great gas mileage! Put that on your status update.
COMMENTARY: Talk about a mobile billboard to promote the Facebook and Porsche brand, as if they needed any help. I am surprised that Porsche has one million fans.
Porsche’s Facebook fan page has reached its one-millionth fan on the social networking site. Celebrating the huge milestone, Porsche museum presented a 911 GT3 R Hybrid with the signatures of more than 27,000 fans of the brand.
“The 911 GT3 R Hybrid was chosen for this extraordinary signature-gathering campaign because it impressively embodies the future of motorsport – with Porsche Intelligent Performance,” Porsche said in a statement. “The all-new hybrid system developed specially for use in a racing car has little in common with conventional hybrid systems as far as its design and componentry go.”
Refresher: Power for the 2010 Porsche 911 GT3 R Hybrid comes from a flywheel system unlike a conventional battery-electric hybrid system. In this case, electrical front axle drive with two electric motors developing 161-hp, supplementing the 480-hp 4.0L inline-6 that powers the two rear-wheels. The flywheel system gathers kinetic energy under braking to fuel the two electric-motors and after each boost of charge, the two motors provide 6 to 8 second jolts of power.
Price Tag: 279,000 Euros, but you will have to wait in line to get one.
Courtesy of an article dated February 16, 2011 appearing in Fast Company Design