Last Monday, we had a breaking exclusive on a lovely new design by Scott Wilson: The TikTok and LunaTik wristbands, which transform the iPod Nano into a wristwatch. Initially, Wilson was hoping to raise $15,000 in 30 days, to get the watchbands into productions. But guess what? The watch has become a bonafide internet sensation, raising over $275,000 on Kickstarter in just a week, from 3,700 backers -- and $180,000 in the first three days alone.
Those numbers make the project the second highest earning project of all time on Kickstarter -- not to mention breaking records for fundraising speed. And they also serve as proof of how much of a force Kickstarter has become in funding independent creative projects. “We are blown away by the support," says Wilson. "There are other options out there but Kickstarter is by far the easiest and most well-architected experience at the moment. This type of funding platform is a game-changer and just the beginning in shifting more power back to the individual creative entrepreneur. ”
For $25, you can pre-order the rubberized TikTok (which will be $35 at retail); for $50 you get the aluminum LunaTik (which will be $70 at retail). Wilson expects them to ship in about a month, just in time for Christmas. Check it out on Kickstarter.
COMMENTARY: That's one cool iPod Nano Watch. Steve Jobs is an absolute genius. I have a feeling that the iPod Nano is going to be very popular in regular or watch form.
Raising $275,000 in only one week from 3,765 backers as of November 22 on Kickstarter, the crowdsource funding site, to bring his new iPod Nano Touch (Shuffle) conversion kit to market is quite an impressive feat.
Courtesy of an article dated November 22, 2010 appearing in Fast Company Design