It was only last month that eMarketer said Facebook’s ad sales for the year would likely total $1.2 billion. In a report today on the state of the overall ad market, Cowen & Co. analyst Jim Friedland says he expects that number to actually total more than $1.6 billion and non-ad revenue to bring Facebook’s overall sales to nearly $1.75 billion for the year.
Friedland expects Facebook’s U.S. ad sales to total $1.05 billion and international ad sales to come in at roughly $500 million. eMarketer put U.S. ad revenue at $835 million and worldwide sales at $450 million. Next year, Friedland expects Facebook’s ad sales to total $3.2 billion, nearly double what eMarketer is expecting.
Facebook has never disclosed its revenues, although CEO Mark Zuckerberg told InsideFacebook in June that outside “estimates are not so far off in either direction that it’s causing us any pain.” That publication also reported today that Facebook is now showing four ads on many of its pages, instead of three, which when coupled with the site’s incredible user growth, should keep the numbers going up.
COMMENTARY: Just how does this Cowen & Co analyst Jim Friedland know what Facebook's revenues are going to be.
Courtesy of an article dated September 29, 2010 appearing in paidConteng.org